Skip to main content
ECTTCWoW
  • Wealth on Wheels

    It’s more than a change; it’s a movement towards a brighter, digitally-driven future. Join us on this extraordinary journey as we unveil the WOW initiative, setting the stage for an industry that’s safer, smarter, and more prosperous for all.
    Download Brochure

What is WOW

The WOW initiative is a transformation that brings digital solutions to the heart of transportation. Experience cashless convenience, enhanced safety, new income streams, and job creation.  Join us on this journey to a brighter, digitally-driven future.

WOW is a revolutionary initiative aimed at transforming the minibus taxi industry in South Africa. It consists of two main components: 

WOW Scholar and WOW Cashless.

WOW Mobile

WOW Mobile is a Mobile Virtual Network Operator (MVNO).
WOW Mobile is dedicated to affordable connectivity and innovation, offering WiFi and mobile connectivity to empower commuters, boost communities, and drive inclusion.
Read about it HERE

WOW Cashless

This ambitious project aims to replace cash transactions within the industry with seamless digital payments. Commuters will use cards and mobile apps for fare payments, eliminating the need for cash transactions and providing unparalleled convenience.

WOW Rewards

This ambitious project aims to replace cash transactions within the industry with seamless digital payments. Commuters will use cards and mobile apps for fare payments, eliminating the need for cash transactions and providing unparalleled convenience.

WOW Mobile

WOW Mobile is a Mobile Virtual Network Operator (MVNO).
WOW Mobile is dedicated to affordable connectivity and innovation, offering WiFi and mobile connectivity to empower commuters, boost communities, and drive inclusion.
Read about it HERE

~80 000

Vehicles

2.5 Million+

Commuters

What We Do

Transforming the minibus taxi industry, one digital innovation at a time.

Welcome to the future of South Africa’s minibus taxi industry, where convenience, safety, and innovation converge to revolutionise the way we travel. Introducing the WOW initiative, a groundbreaking transformation that brings digital solutions to the heart of our transportation system. With WOW, we’re not just modernising - we’re redefining how taxis operate. Imagine a world where cash transactions are a thing of the past, students enjoy safer commutes, and new revenue streams empower taxi owners and create jobs.

Mr Mtutuzeli Madwara - SANTACO Provincial Secretary

Mr Zola Yolelo - National Chairperson of SANTACO and ECTTC

Dr Nokuthula Ndibongo Mbebe

CEO - ECTTC

WOW is more than cashless; it’s a catalyst for new digital opportunities.

The WOW initiative is more than a leap forward; it’s a leap toward inclusive prosperity. With WOW, we’re rewriting the rules of the road, ushering in a future where mobility is accessible, secure, and profoundly transformative. Come be part of this trailblazing movement as we unveil the WOW initiative, a roadmap to an industry that doesn’t just move people but uplifts communities and propels us into a brighter, more connected era.

More than Digital

The taxi industry will have its own Co-Operative bank, financing its vehicles and projects, reducing dependence on traditional financial institutions.

New revenue streams

Taxi owners can diversify their income streams through digital payments and other WOW services, such as insurance projects, ensuring financial stability.

Job Creation

As WOW expands, it will create numerous employment opportunities in the digital sector, fostering economic growth.

ECTTC's WōW platform has WON the prestigious

"Fintech Innovation of the Year Award" 
🏆

at the Africa Tech Festival Awards, 


Celebrating the most innovative and impactful tech achievements across Africa!


This award acknowledges the transformative power of financial technology in driving economic growth, 

financial inclusion, and digital transformation.


For queries, give us a call

Do you want to partner? Would you like to know more? Get hold of us and let us know.